SAN FRANCISCO – Using behavioral economics to help patients identify and overcome psychological barriers to behavioral change has expanded our understanding of what makes people predictably irrational, according to Dr. David A. Asch.
In an interview at the 2015 AGA Tech Summit, Dr. Asch, executive director of the Penn Medicine Center for Health Care Innovation and professor of health care management at the Wharton School at the University of Pennsylvania, both in Philadelphia, discusses how physicians can incorporate the principles of behavioral economics into their practices to improve patient care.
Dr. Asch disclosed that he is a principal at VAL Health, a behavioral consulting firm.
The video associated with this article is no longer available on this site. Please view all of our videos on the MDedge YouTube channel.
On Twitter @dougbrunk
